Simple & Dainty

Simple & Dainty is a minority woman-owned jewelry brand based in San Francisco, CA, dedicated to creating minimalist, high-quality pieces designed for everyday wear. Founded by Cindy Au, this e-commerce boutique specializes in gold-filled and sterling silver necklaces, rings, and earrings that are hypoallergenic and tarnish-resistant. They operate primarily online, shipping their handcrafted “tiny treasures” nationwide to customers looking for affordable luxury.

Simple & Dainty creates impact through a fully carbon-neutral business model and verified eco-partnerships.

• Recycled Materials: The brand utilizes recycled gold and sterling silver in their jewelry production to minimize new mining impact, and all metal scraps from production are refined and reused.
• Certified Climate Neutral: They have achieved Climate Neutral Certification, offsetting 100% of their carbon footprint through verified environmental projects.
• Plastic-Free Packaging: Orders are shipped in 100% recyclable or compostable materials, including paper necklace cards, paper boxes, and compostable mailers.
• Philanthropy: As a member of 1% for the Planet, they donate at least 1% of their annual sales to environmental nonprofits.