Ash & Rose

Ash & Rose is a mother-daughter owned sustainable boutique and design studio based in Framingham, MA, offering a romantic selection of apparel, accessories, and gifts. Founded by Nea and Mary Savoca, the brand combines a local brick-and-mortar presence with a full-service e-commerce shop, shipping their ethically curated goods and in-house designs nationwide. Their aesthetic is deeply rooted in nature and vintage beauty, featuring whimsical, feminine styles that prioritize ethical production without sacrificing elegance.

Ash & Rose operates with a “waste-not” philosophy, anchored by their signature in-house line, the Ash & Rose Collection.

• Upcycled Materials: Their private label items are locally produced in Massachusetts using 100% vintage, antique, and deadstock designer fabrics to minimize textile waste.
• Ethical Curation: Third-party brands sold in the shop are vetted to ensure they are sweatshop-free and child-labor-free, often featuring Fair Trade or Made in USA credentials.
• Zero-Waste Initiatives: The studio utilizes scrap fabrics to create small accessories and packaging, such as reusable jewelry bags, and ships orders in recycled gift boxes.